Learn to research an idea

1. Find a narrow research question

Begin with a skill or interest, a possible audience and a recurring problem. A niche is a hypothesis about whom you can help—not a market you have already proven. Compare three directions before committing.

2. Read trends without overclaiming

Use consistent geography, time period, category and search type. Compare several years for seasonality and shorter windows for recent changes. A normalized interest index is not a search count. A Breakout query may start from very little activity. News events can create attention without lasting demand.

3. Look beyond likes

Record repeated problems in several independent discussions. Note sample size, dates, existing solutions and contrary evidence. Separate what someone says from what they do. Engagement, interviews, sign-ups, purchases and repeat purchases are different kinds of evidence. None guarantees a viable business.

4. Find communities respectfully

Look for relevant public forums, local associations, events and interest groups. Read community rules and obtain moderator permission where required. Invite volunteers for research; do not harvest personal details or treat community membership as marketing consent. Describe potential early adopters by their needs and existing workarounds.

5. Run a small learning experiment

Write a question and a result that would change your mind. Set a time and budget limit. Ask willing participants about their recent experience instead of asking whether they like your idea. If testing an offer, describe it honestly; do not imply an unavailable product is ready. Check applicable requirements before taking payment or collecting personal data.

6. Choose what to explore next

Tell Galatea which direction you want to explore and what help you need. Review the findings, keep useful evidence and choose a suggested follow-up. You do not need to write a conclusion. Research suggestions are not professional advice or a certification of demand, profitability or compliance.

Read the original guidance

• Google: how Trends data is adjusted and sampled
• Google: related searches and Breakout queries

Entrepreneur 101 supports academic exploration and independent judgment. An educational label does not remove privacy, consumer protection, licensing or other obligations. Seek qualified advice for decisions that require it.